To celebrate Colgate’s 80th anniversary in Australia, we recreated one of the brand’s earliest advertisements as a hand-painted mural designed to look as though it had been there all along.
Old Ad. New Smile.
This ad is pretty old now.
Although not quite as old as it looks.
It was the first thing I made that I was properly stoked about.
I’ve always loved old painted ads. Ghost signs, as the aficionados call them.
It seemed like a cool medium to mess with somehow.
It just so happened that Colgate was coming up to its 80th anniversary in Australia, and my agency at the time, George Patterson, had worked with the brand for nearly as long.
So I suggested we mark the occasion by bringing back one of the earliest ads from our archive as a hand-painted mural.
Everything would look its age.
Except for one gleaming detail.
